What is Built To Lead?

Built To Lead is a coaching program for busy overwhelmed dads who want to:

• Lose 20+ pounds in 90 days or less without having to give up their whole lifestyle
• Keep the weight off forever without obsessing over food for the rest your life
• Feel strong, fit, confident and energized for their family without having to spend hours at the gym
• Become a better leader and role model for their kids

So instead of another “follow this strict plan or fail” approach, you’ll get simple, proven habits, short effective workouts, and real world guidance that fits into your actual life as a busy dad.

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What does it include?

Here’s what you get inside Built To Lead:

1. A simple personalised nutrition framework that's easy to follow

• Learn exactly how & what to eat to lose weight and get ripped without cutting out the foods you actually enjoy
• Flexible guidelines that work for picky eaters, family dinners, and nights out etc...
• No more of that “start over on Monday” carry on

2. Short, effective workout programs designed for busy dads & personalised to your fitness level

• 20–30 minute workouts you can do at home or at the gym (If you prefer to train for longer we can design this for you too)
• Options for all fitness levels, even if you’re starting completely from scratch
• No need for fancy equipment or hours of cardio!!!

3. Weekly live coaching & Q&A support

• Get your questions answered live in real time so you’re never stuck wondering “Am I doing this right?”
• Troubleshoot challenges like travel, holidays, stress eating, or schedule changes!!
• Stay accountable so you actually follow through and do the things that need to be done every week
• Have a coach in your corner that is ready to jump in and help you when times get tough

4. Private community of savage dads on the same journey as you

• Connect with others who get what it’s like to be overwhelmed, stressed out & exhausted but still want to improve their lives
• Share wins, challenges, and progress without judgment
• Stay motivated by seeing what’s working for others
• Then when the time comes you will become the inspiration for the new people that follow behind you

5. Step by step 90-day roadmap to get in the best shape of your life in the next 90 days

• Clear, week-by-week action steps so you always know your next step
• Track your progress every week and see how far you’ve come and get help when you need it
• Designed to help you lose 20+ pounds in 90 days or less, without burning out and without feeling like you have the weight of the world on your shoulders.

Early bird bonuses if you commit and sign up in the next 24 hours:

• The busy dad Recipe Guides: Quick, family-friendly meals that support your goals so you can still eat with your family without feeling guilty
• Eating Out Cheat Sheet: How to order at restaurants without derailing progress so you can still enjoy your social life while losing weight

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Who this IS for & who it's NOT for:

Is Built To Lead right for you?

This is for you if:

• You’re a busy dad with limited time and a lot of stress, responsibilities and overwhelm
• You want to lose 20+ pounds and keep it off forever in a sustainable way
• You’re done with all the extreme diets and you are ready for something realistic and enjoyable
• You’re willing to take small consistent actions, even if life is hectic...
• You want support, accountability, clear guidance and most importantly RESULTS!!

This is not for you if:

• You’re looking for a quick fix with no effort on your end
• You want an extreme, restrictive diet or a quick fix “shred in 7 days” approach
• You’re not open to changing your habits or being coached
• You refuse to prioritise even 20–30 minutes for yourself a few times a week
• If you aren't willing to put the effort in then this is NOT for you

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Results from past clients on the program!

Real results from real people:

“Before Phelim's program I had tried every diet and weight loss program under the sun. With this system everything was structured in a way that made it enjoyable and sustainable. I ended up losing almost 50 pounds in 16 weeks and I’m still able to enjoy pizza night with my kids and a few beers at the weekend.”

 – Mark Curran, Dad of 2

"I was most surprised by how easy to follow and how sustainable the program actually was, i didn't have to cut out all my favourite foods and i only had to workout 3 times per week which was the opposite of what i always believed i had to do over the years. I ended up losing over 60 pounds and changing my whole life in less than 6 months"

– Conor McCrisken, Dad of 3

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How it works...

Here's what happens when you join:

Step 1: Join Built To Lead
Click the button below and set up your membership in just 90 seconds.

Step 2: Start your 90-day roadmap
Get immediate access to your nutrition framework, workout options and your step-by-step plan.

Step 3: Plug into coaching & the community
Join the weekly live coaching calls and Q&A sessions and introduce yourself in the community so we can help & support you.

Step 4: Follow the plan, track your progress & get great results
Take small, consistent actions each week and watch the numbers on the scale drop and your reflection in the mirror start to change.

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Your investment:

Join Built To Lead for just £99/month

This price is only for the first 20 people then it increases to £149 per month after that (You keep your discount for life if you commit now)

You can join Built To Lead today for only £99 per month or £990 per year which gives you 2 months for FREE!

Your membership includes:

• Full access to all our trainings and resources
• Your personalised workout and diet programs on your very own app
• Your daily habit system laid out in a simple step by step format
• Weekly live coaching calls and Q&A access
• Private member community for extra support and accountability
• Your step by step 90 day roadmap and all the additional bonuses that unlock once you register

You can stay as long as you’re getting value and results. There’s no long-term contract locking you in so it's a win-win.

Here is our epic guarantee to sweeten the deal:

If you don't lose at least 20 pounds in 90 days we will give you your money back straight away!

This only applies if you actually follow the plan as we teach it and you still don't see results.

(All workouts, habits and food tracking is tracked on our app so we know who is genuine and who isn't)

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Are you ready to change your life forever?

Ready to lose 20+ pounds in the next 90 days?

You don’t need another extreme workout & diet plan that falls apart the moment life gets busy.

You need a simple, sustainable approach designed for real parents with real lives, plus a community and coach in your corner to help you when things get tough.

If you’re ready to:

• Feel confident in your clothes again
• Get in the best shape of your life
• Inspire your kids and start leading from the front
• Have more energy for your kids and the people closest to you
• Stop starting over every Monday
• Stop wearing all them baggy clothes to hide your body and to stop hiding behind people in photographs...

Then join Built To Lead today and let’s make the next 90 days count.

Join Built To Lead for only £99/month or £990 for the full year saving you almost £200!

Cancel anytime. No long-term contracts.

Lose 20+ pounds in 90 days or get your money back...

See you inside the program!